Plus Fitness Australia

I first purchased the territory in September 2017 after many months of researching a gym franchise model. Why? I have always been a health and fitness ambassador and love the industry, I have a business savvy mind and love a challenge. How did you go about researching the brand? I attended the information session with Nigel Miller and from there onwards contacted existing franchisees with a list of questions about the actual day to day running of the club, of all which were more than willing to share and help with my decision. I also enlisted the help and support of our Business Bank Manager, Accountant and Solicitor as to ensure the decision was equitable and of a good solid investment for our portfolio. I also visited the clubs, mystery shopped and asked friends who are members how they feel about Plus Fitness reputation and branding. This ensured I felt comfortable aligning my personal why and vision to a brand I truly believe in. What was the major reason for you choosing this brand? I see the passion and drive of the owners Nigel and John and how well they are forward thinking and aware of industry trends, their ability to be adaptable to change and willingness to pivot to stay ahead of competition. The brand is fresh and appealing, the gyms are well designed and offer a variety of options for all members. Plus Fitness is a growing brand and has proven itself in its industry position. How did you fund your franchise investment? I funded 50% of the investment via business loan from Westpac and the other 50% from equity in property we own. What is the biggest lesson you’ve learned as a franchisee? I would certainly have to say.. learning to negotiate hard for a business lease and to really follow your gut instinct when it comes to signing anything. Research your builders and always be prepared with Plan B during all fit out and de-fits. Learn to laugh at the crazy stuff, celebrate the small wins, invest in your staff and love your members. What has been the biggest challenge as a franchisee? Understanding legal jargon, business leases, contracts and how to transform an ex-bank into a gym. Getting to know your numbers and break-even points (thinking like an accountant). What goals have you achieved since being a franchisee? Opening a brand new gym on time, within budget with amazing equipment and an awesome team! Beyond Grateful! What advice would you offer someone thinking of investing in a franchise business? If you are looking for a business which provides on-going support with a proven system ready to go, then definitely do it. I have a full time Club Manager who runs the day to day operations and 4 Fitness team members. Invest in your team and be prepared for the daily hustle of driving memberships and listen to and love your current members and you will be successful. Would you invest in this brand again? Absolutely, I would love to purchase another territory or existing site close by my current location.