As Plus Fitness embarks on reaching the impressive milestone of 200 clubs in Australia, the 24/7 gym franchise is turning its focus to Victoria where the growth opportunity is stronger than ever. Plus Fitness’s presence is well known in New South Wales with over 150+ locations, compared to Victoria where the gym brand has 6 locations. A great opportunity exists to grow the Plus Fitness brand in the city of Melbourne and throughout the outskirts of regional Victoria.

Plus Fitness is proud of what they’ve achieved so far; opening 190+ clubs in Australia, growing internationally into New Zealand and India while supporting over 190 franchisees. As a company that is still in a steady growth period its important to seek out where the best areas are for growth. Victoria is a key area given the vast opportunities that exist to establish new Plus Fitness 24/7 clubs in the state.

The growth strategy in Victoria has already begun with Mambourin, Footscray, Clyde which are opening in 2025, and Tarneit territory also secured and looking to open in 2026.

Plus Fitness are passionate about helping their 190,000+ members to live happier and healthier lives, by delivering enhanced fitness experiences that empower individuals mentally, emotionally, and physically. That passion is now being shared across Victoria as the brand looks to enhance its brand awareness and bring its proven franchise formula to the state.

Plus Fitness Director Gordon Martin had this to say about the expansion into Victoria;

“Plus Fitness has had a lot of success in New South Wales as well as over in Western Australia. There’s no reason why we can’t continue that success in Victoria. We’d love to open 100 Plus Fitness gyms in the state over the next 10 years. We are excited at the opportunities that are on the horizon, and we can’t wait to share with Victorians all of the amazing benefits that come with being a Plus Fitness franchisee”.

See below for contact details if you'd like more information on becoming a Plus Fitness franchisee.

Steve Stucci – National Franchise Recruitment Manager

Mobile: 0472 768 929

Email: [email protected]